It's funny how AI has changed the landscape of brand work with photography. It used to be a struggle... Where are the good stock photos? Who should be scheduled to shoot? Are these edited? Categorized? I need a shot that fits "X" concept — insert hours of hunting.
Today, in minutes you can just generate a photo and reference the style you want, potentially collapsing days worth of searching.
I've been testing Midjourney and other AI image generators to build meaningful imagery that couldn't be found in the wild.
Imagination is key. The fun part is, if you start with a campaign message you can pull language into the prompt. Here's one that I found particularly beautiful.
